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Brand Dynamics

BAIC Ruixiang's F現鄉irst Model X5 is Launched, Adding a New農朋 Force for the Development of C銀裡hongqing

Release Time: 202放光1-08-25  |&nb門微sp; Pageviews:

According to Chongqin路跳g Municipal Commission of Economy術信 and Information鄉小 Technology, in th對們e first half of 2021, the added-日習value, production and production v輛多alue of Chongqing's a日慢utomobile indus外好try increased by 25%, 從如47% and 29% year-on-year&些廠nbsp;respectivel短河y. Among them, the 中是growth rate of automob錢公ile production 厭歌is nearly twice that 司對of the whole country (24.2%).&低從nbsp;More and more "Made in Chon東鄉gqing" cars are favore月東d by consumers. The arri舞土val of BAIC Ruixiang ha熱去s become a new force to promote th科子e rapid development o長暗f Chongqing's automobile indus嗎什try. As a leader in the transformati姐音on and upgrading森問 of China's automobile indust國草ry, Chongqing is the largest automoti花紙ve intelligent manufacturin林水g base in Southwest China and the林還 main battlefield for automobile con光哥sumption upgrade國子s. Whether it is first-微嗎mover advantage, upstream and down自問stream cooperation or market sc兒術ale, it has supported the ra做相pid development o農計f BAIC.

From the launch of the new bran呢說d to the launch of the first p黃生roduct, BAIC Ruixiang 照火only took two months. Behin民務d the "Ruixiang Speed" is t購了he clear development strategy and b到友usiness ideas constructed by BAI一花C Ruixiang on the development trend of 好話the industry and得話 the market, as well as the precise in路音sights and in-depth thinking of雨站 consumer needs.

At the beginning 司海of its establishme司爸nt, BAIC Ruixiang created the &quo內在t;four new" business i和快deas of "new brand, new product, 理不new management and 算北new team" and  the 路道"three-in-one" strate黑科gy of "passenger ve費件hicle and commercial ve民麗hicle simultaneously, traditional e熱雪nergy and new energy parallel,街外 domestic market購高 equal to foreign markets”. It i訊舞s committed to building a "user 物不brand in the new era."草一; BAIC Ruixiang will continue to meet t視飛he needs of users for a better l樹妹ife and provid頻冷e them with e林木xcellent product and se看兵rvice quality.

BAIC Ruixiang’s first model - BA水票IC Ruixiang X5 wa答火s launched on Augu嗎信st 25. BAIC Ruix上姐iang X5 is the first model under B拿姐AIC Ruixiang’s ne動美w intelligent networked 煙海platform -&nb在舊sp;"Ruiqing Youx下機ing Interconnection Ecosystem 1.0&quo現跳t;, which is a new 媽土intelligent SUV that int路舊egrated automob街習ile industry’s advanta鄉土geous resources and&nb聽業sp;the company's latest techn匠月ological achievements.

BAIC Ruixiang X5 is p姐高ositioned as a "分國;large 7-seat all-scene 我分;SUV" and h火坐as the advantage of 說得a series of products that make 都身young people fall in lov場子e at first sight.笑他 Big space: 場內The outstanding 7-seat space a高拿nd flexible seating layout 亮來can easily carry the joy 公靜of the whole family. Big wisd她能om: T-Twinkle intelligent trav坐上el system, 4G intell來慢igent vehicle network報廠ing system, intelligent voice 科跳interaction system is f土一ull of technological sense視農, enriching the fun of driv一懂ing. Big grandeur: The村女 cloud-wing front gril媽醫le is matched with a dyna高綠mic double waist line在媽. The interior is wrapped in 360°還車 soft fabric, providing first-地老class comfort. Great enjoyment: Th房北ere are many humanized 愛信configurations such 雪聽as dual-row USB ports, rea兵區r-view mirrors that又雪 lock and auto-fold, rear-view是遠 mirrors to unlock and auto-expand, an但這ti-glare inner rear-view 低謝mirrors and so on. Big gu身嗎arantee: high-strength steel ring朋門 body, all-round ai對能rbag to ensure passive safety; ESP+T化司CS+EBA driving safety assist system, 光村TPMS tire pressure mo有身nitoring, 360° panoramic image t吃兒o enhance active s長北afety. The price is rang跳日ed from 73,800 RMB to 123,800 R話白MB but consumers can get the什唱 enjoyment of 200,000 RMB. Its arr用科ival officially sounded the cl女湖arion call for BAIC Ruixiang to em外醫bark on a new journey.

In addition to product商動s, BAIC Ruixiang also launched a 了學new channel construction under 高技innovative thinking. Based o城事n the principle of “lo司亮w investment in a single厭用 store, high density of醫南 outlet stores and術師 intelligent empo金她werment”, BAIC will creat姐匠e a brand-new sma件火rt channel model to好了 achieve asset-light entry, 輛放high-efficiency operation and hi著謝gh-return operation. It is planned t放作o reach 100 stores by the兒討 end of 2021. In在麗 terms of service, BAIC Ruixian船做g is "customer-orient白知ed, data-driven, and IT as 靜吃the touch point" so as to build作也 an intelligent能土 service system, hoping to let 影理consumers feel that BAIC Ruixiang is al動老ways with them in街在 this way.

As the base camp of BAIC&nb們事sp;Ruixiang, Chongqing is also 房做the capital of China’s auto i裡員ndustry. Whether it is th黑火e government’s emphasis on the b光慢usiness environ錯得ment, the strong support to auto co志志mpanies, the strong consumption atm視河osphere, or a good industrial envi化黑ronment, it provi習北des a good geograp外從hical condition&nbs木慢p;for BAIC Ruixian白用g. BAIC Ruixiang will uphold th拍理e brand concept of "born for user制媽s", and practice "from the ma熱風rket to the market, establ飛家ish a fast and efficient 讀制market operation mech金學anism, and gain market competi道用tiveness in the fight年是 against the mark在農et." BAIC Ruixiang will open 慢為the market here大吃, take root in Chongqing, build th場樂e base in the southwest, a大算nd go to the whole 高體country.