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Brand Dynamics

With the First Model X5 Goes 林市into the Market, BAIC Ruixiang海開 Enters the Fast Lane of Develop可內ment

Release Time: 2021-08-25 &n要美bsp;|  Pagevie信男ws:

On August 25, BAIC Ruixiang’s fir舊路st product, BAIC Ruixiang X舊場5, was officially laun分西ched with an of那務ficial guide price of RMB謝都 73,800 to RMB 123,800. 都厭At the same time, BAIC Ruixiang i術頻s building a brand-new 國對smart channel mode銀工l based on the principles of "low但下 investment in a single store我有, high density of ou水音tlet stores and sm友船art empowerment". It plan站房s to build 100 sales authori快線zation networks by the e這也nd of 2021, fully covering the Chine歌計se market. From the l區厭aunch of the new br去的and to the launch of the first p生們roduct, then to the時大 beginning of t拍我he marketing syste小東m, it shows that BAIC Ruixiang ha房和s entered the fast l要微ane of development.

A tree that is a thousand feet high厭看 must have its roots. The rapid de長舊velopment of BAIC影嗎 Ruixiang in the automo房廠tive industry is答我 worth being studied on.

The right time, the right place a熱器nd the right people work togethe錯們r to drive the &qu兵我ot;Ruixiang Speed".

Since the "14th F影不ive-Year Plan", the automobile in資土dustry has become an important suppor林快t for the manufacturing power, an員空d is ushering in the imple慢聽mentation of a number of national 能議policy deployments. The t信煙echnological changes brought by the &q呢做uot;new four mo分化dernizations" - electri話體fication, network connection, inte街們lligentization and s是不haring are also dr老體iving the continuous improve長男ment of the industry d們很evelopment situati不但on. According to statisti音紙cs, in the firs綠長t half of 2021, vehicle sales we書靜re 12,891 million units, a year-on-yea車現r increase of 25.6%. It means數動 the auto industry beg很頻an to warm up aga我謝in. The overall upward 舊低trend of the automotive industry is低友 a challenge and also provides 舊草a good opportunity fo弟都r the rapid development of BAIC Rui醫離xiang.

As a leader in the transformation and u友拍pgrading of China's aut坐睡o industry, Chongqi金雜ng can be regarded as the largest autom河舊otive intellige哥跳nt manufacturin花花g base in Southwe南行st China and the ma間草in battlefield 話技for auto consumption upgrades. W章師hether it is first-mover advantag校外e, upstream and 還水downstream cooperation, or all 和新aspects of market scale, it forms effec票西tive support for the rapid develo道生pment of BAIC R就學uixiang. Moreover, the growing automobi對醫le consumer marke鐘遠t in Southwest C公頻hina has provided a good ma內討rket atmosphere for the rapid d民離evelopment of BAIC Ruixiang.

In addition to the r媽時ight time and place, BAIC Ruixiang'中兵;s strides forward is in報嗎separable from th紙唱e strong support and assis工了tance of Chongq站民ing Municipality and Hechuan Dis務物trict Government and BAIC Group學新 in terms of material, financial, manpo報道wer and technology微的. Because of this, it c吃金reated the &quo件多t;Ruixiang Speed" that ach機醫ieved the launc票煙h of new cars in less than t窗紙wo months after th數匠e brand was released, and brought con內西sumers products an分書d services that exceed expe麗生ctations.

Two excellence consolidate "Ruixia這在ng Speed"

Blacksmith need its own hardware街喝. BAIC Ruixiang i討人s not blindly see海數king quickness, but reli身計es on "two excellence" t在又o make every step sol一讀id and steady.

One is excellent str舞歌ategy. BAIC Ruixiang has a comp西音rehensive insight into林又 the industry and consumer南花 needs, and has 車校built the "four new&q刀新uot; business ideas of "new brand對從s, new products, new managem煙業ent and new teams", practicing 海銀“three-in-one”strategy of &q如年uot;passenger vehi紙音cles and commercial vehic都坐les simultaneously, traditional energy作們 and new energy in parallel and equal e暗東mphasis on dome體都stic and foreign markets”. Thro她喝ugh technological innovation,舊小 product innovat校坐ion and market innovation, it pro技月vides high-quality product風內s and services 海要beyond expectations, builds&nb水頻sp;an open ecological platfor見員m oriented by user 們道experience, continuously improv廠讀es brand bu嗎店ilding ability and cre新拍ates a brand positi廠關on with competitive a站都dvantages.

The second is that the product i雪村s excellent. Under th鄉紙e guidance of the new brand slogan &quo舞畫t;Follow the light"兵日, BAIC Ruixiang 舊金brings a better life assi影算stant to the young peopl我雪e who pay much attention to the也下 family - BAIC Ruixiang開資 X5, which will bring consumer服身s big space, big wisdom,問老 big grandeur, big enjoyme白船nt and big guarantee 舞技of high-quality driving experi北來ence, helping them enjo訊到y a good time along the way.

It is not difficu飛很lt to find that as a user br金場and in the new era, BAIC Ruixia快場ng is adhering 子會to the brand concept of "born&nbs了子p;for users", aimi票數ng serving user化飛s well and satisfying users. 姐湖It also adopts a s低劇teady development strategy. Based 外麗on user needs, it prov吧水ides consumers with h們鄉igh-quality products and services bey問很ond expectations, bringin離爸g a better travel experience草大 and creating good values&nbs說雨p;for users which will f看煙inally realize 煙新the value of the明訊 brand itself.