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Brand Dynamics

A Follower of the Automotive Indust下暗ry, BAIC Ruixiang's First Mode我遠l X5 is Launched

Release Time: 2021-08-25&nb月女sp; |  Pageviews:

At present, the autom哥的obile industry, as an important suppor不近t for the "14th Fi我海ve-Year" manufacture就民-makes-the-nation-s道媽tronger is ushering暗鐘 in the implementation of a numbe電報r of national policy deployments業懂. Simultaneously和制, the new four modernizati厭市ons of technological changes of 草視electrification, connectivity, int爸笑elligence, and shar業上ing have promoted the c花腦ontinuous improvement of the弟行 industry development situation.房和 In the era of an all-round well畫司-off, the trend of consump事了tion upgrades is unstoppable, whi嗎姐ch is driving t懂下he gradual revival of automobi到雨le consumption. The auto花間mobile industry ha山刀s ushered in exciting d相動evelopment opportunities. In th日厭e first half of 2021, vehic行玩le sales were 12,891 million uni師村ts, a year-on-year inc喝票rease of 25.6%. 票快The car market has begun to show a子女 trend of recovery. In such 厭聽a new era and new w化放ind, BAIC Ruixiang came 也煙into being.

With the strong support of C錢讀hongqing Municipal Gove木年rnment and Hechuan District Governm唱器ent and BAIC Group, B時少AIC Ruixiang quickly co南她mpleted the integratio厭姐n of capital, technolog外章y, talents and other adv什票antageous resources, and establishe著理d a “new brand, new produc會樹t, new management資用 and new team” 放南;idea. The "four new&山車quot; business ideas, and the科街 "three-in-one&quo國員t; strategy of &quo費高t;simultaneous development of passen山見ger cars and commercial vehicles,服地 parallel traditional ene煙這rgy and new energy, and 媽拍equal emphasis on domestic and foreig視我n markets", 要樹are committed to crea訊見ting a "user brand in the new 東還era."

Under the guidance of the new bran街人d slogan "F可視ollow the Light", BAIC Rui舞購xiang's first product, BAI討見C Ruixiang X5, was offic西物ially launched, sounding the clar匠錢ion call for BAI懂那C Ruixiang to land in the Chines微日e auto market. BAIC 空還Ruixiang X5 is a "big 7-seat ful金議l-scene SUV"嗎答; specially cre制習ated for young 遠票people who 到鄉care much about th喝場eir families. It has a fl購友exible seating 熱坐layout with two rows of 風但five seats and three章商 rows of seven 對坐seats. It also provides 1.5T+還老6MT and 1.5T+6AT two set o亮光f powertrains. It has a tota市些l of 10 brand-n很裡ew models for consumers to choose from,坐不 priced from 73,8理門00 RMB to 123,800 RMB. It&風對nbsp;is a brand new smart SUV b懂務uilt by integrati匠黑ng the industry風筆’s superior resources and gathering自文 the latest technological農一 achievements. It will bring c呢新onsumers a high-qua間熱lity driving experience with large sp鐘計ace, great wisdom, g如服reat grandeur, great enjoyment&nb船拿sp;and great guarantee to help 綠中them enjoy a good d唱刀rive.

With the price of 100,000 RM但鐘B level, it brings the enjoyment 林下of 200,000 RMB. The化說 launch of BAIC Ruixiang X5 綠房refreshes the new level of auto遠術mobile intelligent ma議區nufacturing in Hechuan District, 兒路and also establishes a new stand為吃ard for the valu低能e of 100,000 RMB level compact SUV. It 能習offers Chinese c民務onsumers who yearn fo廠通r better high從店-quality SUVs a good choice, mak懂北ing national car 懂問brands more popul為日ar among consumers.

In addition to produc但好ts, as a new brand, 站風BAIC Ruixiang also attaches great i近雨mportance to channel constructio技好n. It is building a 我雨new smart channel mod制了el based on the principle一照 of "low inv鄉亮estment in a si筆離ngle store, high density of&n如技bsp;outlet stores, and smart empo科照werment" to achieve 校說low-cost entry to channels, 跳訊high-efficiency management銀就 and high-r舞新eturn operation. BAIC Ruixiang plans t近黑o reach the sca離現le of 100 enterprises by the都外 end of 2021. In terms of 厭會service, BAIC Ruixi些有ang will follow the 微舞principle of "c河照ustomer-oriented, data-driven, a工紙nd IT as the touch point" to 還喝build an intelligent廠自 service system, hoping t照兵o make users feel BAIC R雜睡uixiang is always here.

From the launch of the new b兒年rand to the launch of the關哥 first product then to the beginni志開ng of the marketing sys又這tem, BAIC Ruixiang i懂山s making great strides forward木銀 with a high-spirited電計 attitude. It is beli房內eved that in the 道文future, BAIC Rui遠很xiang will promote the glory of the友工 national brand with exc化熱ellent product and service quality, an說跳d work with thousands of users who fo飛做llow the light to 去靜create a better life.