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Brand Dynamics

BAIC Ruixiang X5 is Shin志多ing on the Market,去草 and the National A那輛utomobile Brand Ush到窗ers in a New Light

Release Time: 2021-08-25&nbs花服p; | &nbs鐵工p;Pageviews:

From Anta to Hongxing Erke, from樂如 Big White Rabbit to Yuanqi Fo工章rest, more又報 and more domestic 嗎離brands begin to attract the public&#好線39;s attention. In北睡 recent years, the GuoChao trend h水女as swept the market, and domestic 還鐘brands have ushered in錯間 the "year of hi白視t", which is favored by 不近many consumers. Driven by t睡哥he "Guochao Trend", t習市he proportion of consum城在ers' attention to natio時近nal brands has increas這物ed from 38% to 70% in 輛兒recent ten years. Among them, domest司拍ic automobile brands have also gain答對ed the recognition of co睡電nsumers with their relia喝銀ble quality and high cost perf可離ormance.

Chinese consumers' a請去ttention to domestic cars a好兵nd the rise of purchase intent商身ion undoubtedly bring商上 good development opportunities for nat懂頻ional automobile brands. Under the new 請妹era and new trend, BAIC Ruixiang 近笑came into being. In June 2021, 人草it met the public for刀男 the first time at Chongqing Automobil笑草e Show. Less than two months aft海章er the brand was release家分d, BAIC Ruixiang X5, its first produc制在t, was launched on August 25, inject火這ing new vitality into the 姐朋upward development of national auto bra時自nd.

Gathering industrial advantages, r會又aising the new banner of national au船和tomobile brand

Chongqing is th農問e starting point of BAIC Ruixiang內家9;s development. Ta去生king advantage of Chongqing’s&司離nbsp;unique industr就照ial advantages, BAIC Rui朋東xiang starts from here, covering the w一鄉hole country and overlooking the 秒通world. In the first half of 呢爸2021, the added value, pr微歌oduction and production va一金lue of Chongqing's automobile indu歌頻stry increased by 25%, 47% and 29%物如 respectively y東鐘ear-on-year, becoming 風見a leading region in the high-end d短水evelopment of China's automo他姐bile industry, 報快especially independent bran為唱ds. The geographical advantages of Chen他暗gdu Chongqing new economic circl歌煙e and automobile industry pro關新vide the growth soil for BAIC Ruixiang下讀. So that BAIC Ruixiang can qu來現ickly integrate the advant吃土ageous resources of內畫 the industry, gather the late海靜st technological achievements, 火廠comply with the ne懂訊w changes in the頻美 automotive industry, and l飛從aunch the first product a數站nd start the first shot of the journ黃制ey in just two months after東科 the brand officially appea雨畫red.

While grasping the advantage志水s of the objective envi個舞ronment, BAIC Ruixiang 輛事also has a clea員小r plan for its own develop答子ment. BAIC Ruixiang has built up the 工司"four new&quo個體t; business idea快相s of "new brand, 公見new products, new 到資management and藍我 new team", and practi體影ses the "three-in-one&又好quot; strategy o農師f "passenge他報r cars and commercial vehicles 我議simultaneously, traditiona筆對l energy and new en兵從ergy in parallel, 民頻and domestic marke中坐t equals to foreign mark務匠et”. It is user-or讀拿iented and provides consumers wit還科h high-quality products and serv學技ices to constantly enric的睡h users' car choices and 愛體;create a "new 就美era of user brand."

In terms of channel constructio從些n, BAIC Ruixian劇水g has also showed rapid歌家 development. Based on the pr章喝inciple of “low investment in a 習話single store, high density of out你呢let stores, and smart empow男秒erment”, it has created a bra風煙nd-new smart channel model to 月藍achieve asset-light 秒也entry, high-efficiency management&nbs森內p;and high-retu了河rn operation. BAIC多弟 Ruixiang has planed 小多;to reach 100 compan離空ies by the end of 2021.

The first large 7-s又習eat SUV is full of si兒好ncerity, helping users to live a bett制資er life

As BAIC Ruixiang&#中人39;s first product, BAIC Rui很書xiang X5, is a large 慢火seven-seat all-scene SUV d玩姐esigned by BAIC Ruixiang to in兵冷sight into current social user空遠 needs and specificall計樹y for the young peop綠公le who care much for the family.那吧 It focuses on the d司要iverse needs of users for d頻做aily life, family travel an科有d work applications. With水刀 excellent product configuration and輛會 flexible large space, it is committe車輛d to providing users with a 年為full-scene and diversified car e些業xperience. "Born for users&quo好書t; is its brand concept.

The smooth body shape, super-large bo男就dy size, freely variable layout物市 and vehicle co現綠mfort make BAIC Rui兒姐xiang X5 fully mee視呢t the needs of moder聽些n families. The vehicle i議靜s equipped with ESP+TCS來下+EBA driving safety ass中紅ist system, TPMS tire pressu議作re monitoring and various safet火街y configurations, which can maxim花科ize driving safety during normal d家見riving of users. It is also門腦 configured with 1國黑2.3-inch high-definition LCD instrume說大nt large screen and&筆東nbsp;10.25-inch touch-sensitiv司現e floating large 輛得screen, as well as a討小 variety of intelligent system男月s, which can reali門一ze the intelligent ecological interconn山舊ection of people, cars and mobile ph錢空ones, allowing users to enjo船快y the beautiful li做讀fe brought by technology.

With the release of R化放uixiang X5, BAIC Ruixia煙厭ng has official什票ly set sail in the automotive 訊很market and has become a 什能new force among domestic auto brands鐘山. Only when you have faith in your 務老heart can you go far. Looking forward從外 to the future, BAIC Ru媽問ixiang will be si少空ncere, forge ahead and become an 林志active participant and promoter of a b短南etter life for users.