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Brand Dynamics

The Guochao Trend is Co學匠ming and the First New Car呢書 of BAIC Ruixiang, 樂好a National Auto長看mobile Brand, is門東

Release Time: 2021-08-25 慢答; |  Pagevi靜明ews:

In recent years, Guocha飛從o has become an increas章山ingly hot topic. 弟笑Major brands have launched Guof她笑eng Guochao series products. A綠資s another new national autom但多obile brand "Made in Ch又街ongqing", BAI裡輛C Ruixiang has attracted people’s 微腦;attention. After its debut at the 呢民Chongqing Automobile畫對 Show in June, on August 25, only 讀都two months later, BAIC Ruixi影土ang launched its first SUV, the BA能低IC Ruixiang X5. The official price 去司was 73,800 RMB -123,800 RMB. 

Chinese vehicle brands encounter &quo司輛t;Guochao boom"

According to th科銀e survey data of China Au機謝tomobile Research Ins師森titute, in 2010, Chinese consumers&錯通#39; attention to Chines技熱e brands was only 35%. By 202市匠0, this figure has increased to 新中75%. In the three years of 2018, 2輛黑019 and 2020, users’ will工睡ingness to purchas舞在e “domestic products” ha學聽s increased from 70% to 90%木空. Driven by the "Guochao請鐵 boom", the increase in Ch快厭inese consumers' attention t你的o and willingness t腦一o buy Chinese b紅門rands is undoubtedly可什 an opportunity for Chinese auto brand習照s.

As a new national automobile brand大東, BAIC Ruixiang w議說ith the brand slogan“New,喝愛 Upward, Beautiful", adheres&nbs新風p;to its vision船什 of "Born f離的or users", 遠動keeps up with the trend o討些f the times, close秒輛ly follows the nee林大ds of users, and provides co通路nsumers with surpas近身sing expected products and service秒資s to create a brand for 制醫users in the new er樂廠a.

BAIC Ruixiang is committed to all樂都-round innovation from physic服長al function to lif筆嗎estyle to meet the grow空間ing needs of users for a better life. 可光By focusing on market些遠 segments and user need但文s, it forms differentiate鐵愛d competitive advanta照懂ges, creates an open ecolo知湖gical platform orient畫物ed by user experience, links user高兵s with an open attitud白有e and creates products音離 and service experience more th她關an automobile leve離熱l through joint creation with 關車users.

BAIC Ruixiang shapes 著車a new model for China's auto tran她動sform

From the launch of the new brand 線腦in June to the launch of the first pr放雨oduct on August 25, then to頻爸 the beginning of a large-scale mar高兵keting system, BAIC 白都Ruixiang is advancing in great str家也ides, which is also a microcosm of the 西影rapid transformation and up頻志grading of the automob公一ile industry in Hechuan Di新作strict. It is worth mentioning that t件農he launch of the new car not on師通ly has outstanding driving spac匠短e, flexible seat lay電計out, rich intelligent network來對ing and safety configuration, but a黑銀lso sets a new stand通微ard for a 100,000 RMB level compac睡開t SUV. It refreshes 文購the intelligent manufactur舊紙ing of cars in Hechuan District. At the朋為 same time, it creates a vivid model fo吃醫r the transformation and up亮科grading of Chongqing's au醫子tomobile industry. The公市 manufacturing based on t到短he needs of users al腦志so deeply imple知刀ments the brand concept of "友書born for users".

Excellent product st用民rength brings a子高nother hit of Gu區區ochao

As the first product of BAIC Ru黃體ixiang, the front f明短ace of the BAIC Ru我你ixiang X5 adopts a brand-new微歌 hollow star logo. Its 船務design is derived 做唱from the Venus concept&n時務bsp;which not only has strong 哥間recognition but al木這so shows a sense of refinement. The cl暗明oud-wing front grille is mat城坐ched with a dynamic do信明uble waistline, imp弟民ressive and highligh海那ting its sporty characteri高理stics. Thanks to the 2815mm ult海離ra-long wheelbase design, the new car h弟高as a size comparable t資照o that of a medium-sized對大 SUV, and offers two-row five-志做seat and three-row seven-seat to f下文urther meet the travel needs of differ自睡ent families.

In terms of safe還很ty, BAIC Ruixiang X5 uses a high-streng議頻th steel ring body 空和+ all-round airbags愛有 to ensure passive safety; 好腦the car is also equipped with ESP+TCS+音化EBA driving safety a錯車ssist system, TPMS tire pressure moni術藍toring, and 360° panorami兒明c image enhancement. It p美舞rovides users with a 360-degree 工我comprehensive security guarantee. Su計放ch a layout satisfies但件 different families and do讀拍es a good job in vehicle 街答safety performance, which i輛問s naturally welcomed b為議y consumers.

At present, China is entering an e人對ra of comprehensiv去議e well-off. People's她船 yearning for a better life drive在拿s the auto industry to ushe現懂r in a good opportunity for up長件grading and transformation. As a下紙 leader in the auto indu章那stry and one of the l計計argest auto manu外文facturing bases, C玩用hongqing has a strong indu做短strial cluster,妹如 a complete suppl木時y chain and a good market atmosphere, 員什providing unique g訊會eographical conditions for the 城謝rapid development of local aut綠答o companies. B日術AIC Ruixiang is expecte地黑d to go forward brave視中ly, overcome obstacles, dr科分ive "Hechuan I著現ntelligent Manu老媽facturing" and &空花quot;Chongqing Intelligent Manuf票報acturing" to一門wards high-quality development, and bri上數ng more exc木紅ellent products and 我老services to Chinese consume計靜rs.